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visual communication / branding / visual identity / logo
The visual communication of a brand incorporates the values and standards of that brand. It is the first thing that the public experiences before proceeding with a service or a product, therefore the visual identity should be solid, clear and convincing of what is offered is offered at a high quality and standard.
The logo represents a combination of the architectural scale bar and the letter M.
The decision was inspired by Margaritova’s tactic of constantly using random scales for the designs.
The logo can be adapted according to the needs of each occasion.
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